Frank Energy was a budget electricity brand launched by Genesis Energy in 2022. On 10 June 2025 Genesis announced it would close Frank and fold it back into Genesis, moving Frank’s customers to Genesis unless they switched to another retailer.
Quick answer
Frank Energy no longer operates as a separate brand. Genesis Energy, which owned it, announced in June 2025 that it was closing Frank and streamlining its retail business into one brand. Frank customers moved to Genesis unless they chose another retailer. To find the cheapest plan for your address, compare on Powerswitch.
Frank Energy no longer operates as a separate brand. Genesis Energy, which owned it, announced in June 2025 that it was closing Frank and streamlining its retail business into one brand. Frank customers moved to Genesis unless they chose another retailer. To find the cheapest plan for your address, compare on Powerswitch.
What Happened to Frank Energy
- Owner: Frank was owned and operated by Genesis Energy (not an independent retailer), launched in 2022 as a simpler, lower-cost brand.
- Closure: on 10 June 2025 Genesis announced that Frank would close, with Genesis “streamlining its retail business into one brand”. Frank’s services and customers transitioned to Genesis unless customers compared and switched.
What It Means If You Were a Frank Customer
Your account moved to Genesis and Genesis’s plans and prices apply. Frank was positioned as a budget brand, so it’s worth comparing your new plan against other retailers at your address; you can switch at any time on a plan without a fixed term.
Related Guides
- Genesis Energy Review NZ
- Power Companies NZ 2026 Compared
- How to Switch Power Companies in NZ
- Power Companies NZ: Overview
Source: Power Compare, “Frank Energy closing: what are your options?” (10 June 2025).